Citroen to Restore the Legendary DS Badge
French automobile company, Citroen, is set to restore the legendary vintage DS badge for the brand new range of nearly premium models.
A concept car showing the pioneer DS-baged model named DS3, will make its debut appearance at the Geneva motor show this coming March. DS3 will enter the market sometime in 2010. The lower-medium DS4 is the second car in the new range. This model will make its first appearance sometime in 2011. The upper-medium DS5 is the third one in the range and will grace automobile showrooms towards the end of 2011.
Citroen’s C3, C4, and C5 models will make up the DS range. These DS-badged cars will get a heftier tag price, raking in an increase in sales and margins for Citroen without the extra cost of productions.
While there is still very little information about the DS-badged models, the DS3 model is expected to e offered with various diesel and petrol engines, along with the 1.6-liter turbocharged petrol engine, which is jointly developed by BMW and PSA Peugeot-Citroen, that also gives power to the MINI Cooper. The traditional chevron badge is also being redesigned by Citroen. The Citroen Sports is also rebranded as the Citroen Racing.
Citroen’s legendary DS model is one of the automobile icons during the 1950s and 1960s due to its boldly futuristic and aerodynamic framework. It was sold sometime between 1955 until 1975 and was the most modern-looking and advanced automobile then. It also remains as one of the most beautiful automobile designs even today.
